Already built for PJ Trades

I built PJ Trades a high-ticket offer, and the masterclass funnel that sells it, so your team's calendar stays full Monday to Saturday. It could be worth an extra $500k a month.

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Before the deliverables

Four things I noticed
before I built anything.

01

The problem

Everything you sell tops out at a thousand dollars, and the audience isn't what's holding it there.

You've got 259,000 on Instagram, 65,900 on YouTube, 30,000 in the free community and 2,600 people paying you every month. The highest price anywhere in your world is the $1,000 annual, and hardly anyone takes it because the $100 monthly is sitting right next to it. So the only way the number goes up is more members, and more members means more of you on the live sessions. That's the ceiling, and it isn't a traffic problem.

  • PJ Trades Free AccessFree
  • Premium, monthly$100 / mo
  • IFVG Model, lifetime$999
  • Premium, annual$1,000 / yr
  • A guided program, sold on a callnothing here

Highest price in your world: $1,000. And it costs you a year of going live.

02

Someone who was exactly here

A trading education brand shaped like yours did $1.04M in one month, with a single $400,000 day inside it.

Before we started they looked like you do now. A real audience, a community people paid monthly for, good teaching, and nothing at all above that tier. We didn't change what they taught. We put a proper program at the top of the ladder, ran one live session a week into it, and put a team on the calls so the founder never took one. The screenshot of that month is further down this page.

BeforeMonthly communityOne price, no call, no team
After$1.04M monthThe audience they already had

Trading education brand · ScalingInfo client

03

The maths

The trader paying you $100 a month already spends thousands a year trying to get funded.

He buys the evaluation, blows the account, resets, buys another one. That's four figures a year going to prop firms for the privilege of failing on his own. He isn't a $100 buyer who found a way to spend more, he's a four-figure buyer who has never once been offered anything four figures. Put the Funded Desk in front of him at $4,500 and the number you need each month is small.

324,900following you on Instagram and YouTube, before a dollar of ads
25 / moenrolments from one live masterclass a week, an assumption we'll check on the call
$112,500a month at $4,500 each, from organic alone. The $500k figure is the ads-on version of this.
+$520,000on top, if one in five of the 2,600 monthly members takes the $1,000 annual instead
04

The objection you're already forming

"That sounds like a lot more work." It's the session you already run.

You're live three to five times a week already. The Desk doesn't add sessions, it adds a reason for the right people to be in the ones you're doing. One 90-minute block a week where you grade trades on screen, the written reviews handled by Gainz, Rachael, Brandon and KWT in the channels you've already built, and closers taking every sales call so you never sit on one. Your week barely changes.

  • 1 × 90 mina week, you grade three members' trades live on screen
  • Asyncwritten trade reviews by the mentor bench, in the channels you already run
  • 0sales calls taken by you. A team qualifies and enrols.

So instead of explaining it, I built it. The offer, the masterclass, the funnel, the emails and the ads, all below.

See what's built

Here's the whole model,
already built:

The high-ticket offer01
The funnel04
Masterclass presentation01
Ad creatives03
Email sequences03

Case studies

Who's behind this

Book a call

A 20-minute discovery call. No plan and no price on it, just whether this model is real for PJ Trades. If it's real, the plan comes on the second call.

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